Poultry Innovation Summit Asia

Ceva Animal Health Asia had two highly successful events that were staged in Beijing, China to tie in the 2016 World Poultry Congress (WPC) held in the city. 


The Congress brought together key stakeholders and opinion leaders from the world of poultry and is a major showcase for the industry.

Ceva began the week with its Poultry Innovation Summit Asia, held at the Marco Polo Hotel, just a short distance from the Beijing International Convention Centre which was the location for the WPC as delegates began to arrive in China for the start of the Congress. 

The objective of this year’s Summit is to share about those trends that are expected to have a lasting impact on the poultry industry in Asia. The environment in which poultry producers operate is one of continuous change; consumer, financial, economic policy, biosecurity and many other changes will bring many opportunities but also challenges to the poultry industry and success will depend on how well individual producers will be able to cope with these changes.

Mr. Ruud Aerdts, Ceva Asia Zone Director welcomed the attendees, introduce the speakers and talked about key economic data that may impact to Asian poultry industry. Speakers included Prof. David Hughes (UK) who presented Consumer Trend to 2020 and Mr. Wang Jinsheng (China) who presented Healthy Farming & Food Safety in China.  Dr. Youngho Hong (Korea) who presented Biosecurity – build a strong wall to protect your future.  Ceva experts, Mr. Carlos Gonzales who presented Hatchery Automation Innovation to Improve Efficiency and Dr. Marcelo Paniago who presented Poultry Vaccines Trends. Finally, a panel discussion was held answering audience questions.

Later in the week, during the WPC, over 250 people packed into a room at the International Congress Centre where Ceva hosted a symposium entitled New Vaccination for Better Disease Control. It was the most popular symposium of the WPC and included a presentation by Professor Zhao Jixun of China’s Agricultural University, who is a world renowned expert on poultry and an advisor to the Chinese government on disease control.